Niyama is a yoga apparel company that focuses on the spiritual, physical and mental wellbeing of their clients.

Niyama's logo is directly inspired by yoga's trikonasana. It is a pose that strengthens the legs and back, stretches inner thighs, hamstrings,calves, spine, shoulders, chest and opens hips, energizes, balances and improves focus.

The name of the brand, Niyama, in Dharma, are recommended activities and habits for a healthy life,spiritual enlightenment, and a liberated state of existence.

The Symbol

By researching the history of yoga, its practices and poses, I came across a pose called "trikonasana", or the inverted triangle pose. By tracing its natural lines of movement, Niyama's logo can be found.

The Name

The name of the brand, Niyama, in Dharma, are recommended activities and habits for a healthy life,spiritual enlightenment, and a liberated state of existence.

In Patanjali's Yoga Sutras, "Niyama" represents the second limb of the eightfold path of Yoga, following "Yama." The Niyamas are a set of internal practices or observances that guide ethical and spiritual development and enrichment.