Meyve is an organic fruit store offering a diverse selection of fresh, sustainably sourced fruits. The store aims to provide high-quality, eco-friendly produce that supports both health and environmental stewardship. With a focus on delivering a wide variety of fruits, Meyve caters to customers seeking both everyday essentials and unique, exotic options.

The visual identity project for Meyve aims to encapsulate the essence of freshness and sustainability inherent in its offerings. Utilizing a palette of tropical tones, the design highlights Meyve's commitment to health and the environment.

The Logotype

Aiming to bring more attention to Meyve's organic side, I designed a logotype with the intent of conveying friendliness and approachability. By incorporating soft, rounded shapes and natural elements, the logo emphasizes Meyve's commitment to organic products and sustainable practices. The choice of earthy colors and gentle curves creates a warm and inviting feel, reflecting the brand's dedication to health and well-being. This design ensures that Meyve's values of care are communicated effectively to their audience.

The typeface, crafted solely with circular and elliptical shapes, imparts a friendlier, natural feel to the text. This choice fosters warmth and approachability while aligning seamlessly with Meyve's organic ethos. The smooth lines evoke harmony, reflecting the brand's commitment to authenticity.

friendly shoulders

organic shapes

rounded terminals

The Fruits

In an effort to inject a touch more personality into the brand's overall aesthetic, I made the deliberate choice to introduce various fruits as additional elements within the visual identity. These fruit motifs not only add vibrancy and visual interest but also align perfectly with the essence of the brand, emphasizing its commitment to freshness, naturalness, and health. By integrating these playful yet meaningful elements, the brand's identity becomes more dynamic and engaging, resonating with its audience on a deeper level.

Just as with the logotype, nearly all the fruits are meticulously crafted using circular and elliptical shapes, intentionally chosen to evoke the essence of nature. By employing these rounded forms, the fruits not only reflect the organic origins of Meyve's products but also symbolize the interconnectedness and harmony found in the natural world.

The Colours

The chosen palette embodies the essence of freshness, vitality, and the lush abundance of nature's bounty. Green, reminiscent of lush foliage, symbolizes growth and vitality, while the pale and bright yellows evoke the warmth of the sun and the sweetness of ripe fruits. Orange represents energy and enthusiasm, reflecting the zest and vibrancy of Meyve's offerings, while dirt red and red hues capture the rich earthiness and succulence of fruits like watermelons and cherries. Purple adds a touch of luxury and sophistication, hinting at the exotic and indulgent flavors within our selection. Finally, black serves as a grounding element, providing contrast and enhancing the overall visual impact.