Aprendo is an innovative company in the educational field. With a hybrid approach, the company develops advanced digital platforms and analog educational materials, creating an adaptable and dynamic learning environment for educators and students around the world.

The Aprendo visual identity project captures the essence of innovation by blending technology with education. The logo combines symbolic elements like the elephant, representing intelligence, with imagery of reading and digital elements, reflecting our commitment to continuous learning in today's digital age.

The Logo

Aiming to give Aprendo's logo a technological and sophisticated look, the whole symbol's construction was done in a simple grid utilising basic shapes.

The Symbolism

The brand's logo was carefully designed to incorporate multiple distinct elements that reflect the essence of the company. The elephant, often associated with intelligence and memory, symbolizes wisdom and learning capability, representing the strength and stability that education can provide. Alongside the elephant, the figure resembling a person reading highlights the focus on human learning, emphasizing that education is an ongoing and personal process. Completing the design, the sim card and computer file represent technology and the digital era we live in.

The use of basic shapes as supportive elements serves as a powerful symbol of foundational knowledge. Triangles, with their stable base and dynamic form, represent innovation and progress. Squares, embodying reliability and structure, signify the solid frameworks upon which education is built. Circles, with their infinite continuity, reflect unity and the holistic nature of learning. Together, these shapes create a cohesive and meaningful visual language, echoing the core principles of the company's mission to foster growth and advancement through education and technology.

The Colour

The color blue was chosen for its strong association with the tech field. Its vibrant and dynamic hue conveys innovation, reliability, and a forward-thinking spirit, perfectly aligning with the company's mission to advance education worldwide through cutting-edge tech solutions.

0011FF
RGB: 0 | 17 | 255
CMYK: 1.00 | 0.93 | 0.00 | 0.00
HSV: 236º | 100º | 100º